Helpful Google Tools for Your Online Business

Google Analytics:
"Google Analytics is one of the best free Google tools available for any business. When used correctly, it does more than just track basic information about your site visitors." It is also one of the most powerful tools to have as a business owner. Google Analytics is beneficial for:
"Leads and conversions – set up goals and see what’s driving the most leads and conversions.
Traffic sources – Analyze your website’s traffic and learn where your best traffic comes from.
Visitor demographics – Get valuable insights into your audience’s demographics and use them to provide better content.
Marketing data – Track all of your marketing data in one very powerful tool.
Top performing content – Easily see which content gets the most visitors and get insights into why that content performs well.
Website performance – Track your website’s speed and even adjust it for individual web browsers to improve performance.
Website engagement – Monitor visitor bounce rates, pages per session, and average time spent on individual pages."

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Google Optimize:
"Google Optimize lets you experience a more personalized experience on your website. It helps you test and find what elements on your website deliver the best experience for your viewers/customers.

A better experience = higher conversion rates and more sales.

You simply add the code to your website and then install the Google Optimise plugin.

With Google Optimise, you can:
A/B tests almost anything on your website or landing page.
Take advantage of the Google Analytics data you have already collected – there is no need to wait to get results.
Use advanced statistical modeling to unlock powerful site performance data
Select sophisticated targeting tools to test the right elements at the right time."

Conclusion:
"Google Optimise is one of the easiest testing tools to use. It is amazing how simple the user interface is while being such a powerful tool.

There is a free version for Google Optimise that will work for most businesses but they also have a paid version called Optimise 360 for more advanced testing.

If you want to improve your conversion rates, you should definitely look into Google Optimise."
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Google AdSense
If you have a nice website that you would love to monetize, then get AdSense.

Google Adsense is worth looking into even for a moderate level of traffic. Also, GA is one of the easiest ways to earn a passive income.

You only have to place the HTML code into your blog if you don't have automatic ads activated. 

Google AdSense is Google’s advertising affiliate network. It allows you to display ads on your website once you are approved according to Google monetizing rules.

Self-placed ads:
If you don't have automatic ads activated, you simply place the HTML ad code into the following:

"Header
Content
Sidebar

Google then matches your website to relevant advertisers, and as visitors browse your site, they will see Google display ads.

You have complete control over where ads are displayed on your website so that you can optimise them for maximum income.

The amount of money you earn will depend on your website niche and how many visitors you get. While earnings will differ from site to site, you can use the Google AdSense revenue calculator to estimate how much you can earn."

Most likely, you won't get rich, but the income with AdSense is completely passive and doesn't require much work from you once it is set up. 
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Google Ads



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