Helpful Google Tools for Your Online Business
Google Analytics: "Google Analytics is one of the best free Google tools available for any business. When used correctly, it does more than just track basic information about your site visitors." It is also one of the most powerful tools to have as a business owner. Google Analytics is beneficial for: "Leads and conversions – set up goals and see what’s driving the most leads and conversions. Traffic sources – Analyze your website’s traffic and learn where your best traffic comes from. Visitor demographics – Get valuable insights into your audience’s demographics and use them to provide better content. Marketing data – Track all of your marketing data in one very powerful tool. Top performing content – Easily see which content gets the most visitors and get insights into why that content performs well. Website performance – Track your website’s speed and even adjust it for individual web browsers to improve performance. Website engagement – Monitor visitor bou...